MAP Studio

Brand Identity and Creative Direction.

MAP - Mother Apothecary, a modern natural fragrance brand with the aim of re-connecting our own environment and surroundings to nature. The brief was to create a clean logo that could be easily used across the brands product packaging and online platforms. The direction takes a stripped back approach giving greater emphasis on the earthy colour palette. References to botanicals are made, with the use of a blind embossed logo giving a tactile feel.